Microsoft debuts their new Surface Pro today and it’s not called the Surface Pro 5 or the Surface Pro 4 Refresh, but just Surface Pro. This rejuvenated branding effort is spearheaded with the intentions of competing with Apple's naming strategy by doing away with the numbers and allowing for a cleaner, less "tech-like" name. It's a simple change that seems counter-intuitive and almost regressive, but has the possibility of reinforcing the brand name in the mind of its consumers. Only time will tell how large of an impact a small change to a name could have on the perceptions and sales of Microsoft's new product.

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly