WHAT WE DO
Stratum Insights is a Charlotte-based brand marketing agency specializing in full-service quantitative and qualitative market research, analysis, naming, design, and branding development. We exist to help push the envelope, rebel against the status quo and are looking to help our clients do the same. We provide brands with resources to support their initiatives while equipping our strategies with fact-based research.
“ Your brand is what other people say about you when you’re not in the room.”
― Jeff Bezos
"There's small difference between credible and incredible, but those two letters feel like a novel".
-Stratum Insights, CEO
Qualitative & Quantitative
We conduct full-service, primary market research geared towards helping your brand understand the nuances and complexities of your target audiences and potential business ventures.
The Brand & Consumer Synthesis
You're either a brand or you're a commodity. So when it comes to differentiating yourself from the competition and aligning yourself with your audience's desires Stratum Insights can help.
Logo, Tagline, Guidelines
One of our founding principles and loves is creativity. We can create compelling logos, or memorable, thought-provoking taglines, or we can construct comprehensive guidelines for your brand.
Complete Brand Profile
Whatever you measure or account for you can control. If you are unaware of your brand measurements then you're shooting into the dark. Let us help you appropriately plan for growth.
The Blending of Science & Art
You've probably heard it said that a picture is worth a 1,000 words. Well, if that's the case then a name is worth 10,000 pictures. Our team has a healthy affinity for crafting well-loved named.
Finding Your Market Position
Every target audience has a limited amount of space in their mind. Stratum Insights can help you conduct the analysis necessary to find the compartment that you and your consumers are desiring.
Knowledge precedes understanding and understanding is a derivative of visual insight; either in one's mind or materially. Infographics acts as the key to unlocking this understanding.
Tracking Your Progress
Once audit research has been conducted the infrastructure needed to begin tracking a brand's effectiveness can begin. We love this part as we get to witness first hand our client's growing brand.
In life it is the authentic that sticks with you or clings to your memory. It's the same for a brand. At Stratum Insights it is our mission to help your brand find itself and serve its target audience.
Humans (and brands for that matter) have a desire to explore, to adventure, to quench the curiosity inside of all of us. Brands have a calling, outside of providing wonderful products and solutions, to awaken a sense of adventure in their clients. Stratum Insights appreciates the opportunity to assist brands in the development of a strategy that does just that.
Whether in writing, or visual design, or mathematical analysis people have a desire to be creative. Stratum Insights believes that in the midst of creativity a piece of you is found and lost at the same time. We want to lose ourselves in the creative process while helping your brand find itself and it's future success.
One of Stratum Insight's favorite, slightly amended, quotes is that “if a [company] is called to be a [brand marketing agency], they should [guide brands] even as a Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. They should [guide brands] so well that all the hosts of heaven and earth will pause to say, 'Here lived a great [brand marketing agency] who did their job well.” ― Martin Luther King Jr. [original quote here]